Ryan Lomas is a UK-based freelance photographer specialising in lifestyle photography, outdoor photography, and commercial brand storytelling. With a documentary-style approach rooted in authenticity, Ryan captures real moments in wild and remote places across the UK and internationally.
Based in the UK and working nationwide, including Leeds, Manchester, London, Edinburgh, and throughout Europe, Ryan collaborates with brands seeking a natural, honest, and story-driven visual identity.
Growing up in the Lake District National Park shaped Ryan’s deep connection to the outdoors and continues to influence his work as an outdoor photographer. Rugged landscapes, shifting light, and real human connection remain at the core of his creative approach.
In 2019, Ryan left a full-time role to become a full-time freelance photographer, building a portfolio that spans the outdoor, travel, automotive, and lifestyle sectors. Since then, he has partnered with leading brands to produce impactful lifestyle photography that feels natural, immersive, and true to the moment.
As a dedicated commercial lifestyle and outdoor photographer in the UK, Ryan focuses on creating imagery that connects audiences to brands through genuine experiences and compelling environments. Every project is approached with creativity, professionalism, and a commitment to capturing honest visuals that resonate.
Selected Clients : YETI- Jeep UK- Berghaus- Sprayway - Osprey - Montane - Dometic - Stanley - The Outward Bound Trust - Dacia - Canopy & Stars
About Me
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About Me -
Ryan Lomas | UK Commercial, Outdoor & Lifestyle Photographer
Ryan Lomas | UK Commercial, Outdoor & Lifestyle Photographer
Hi, I’m Ryan, a UK-based commercial photographer working with clients around the world. I specialise in outdoor lifestyle and automotive photography, with a documentary-style approach that focuses on real moments in wild and remote places.
Growing up in the Lake District National Park gave me a deep connection to the outdoors and a love for natural, rugged landscapes. That early inspiration still drives my work today.In 2019, I left a full-time job to go freelance and haven’t looked back. Since then, I’ve worked with some amazing brands in the outdoor, travel, and lifestyle spaces.
Whether I’m shooting, directing, or producing, I bring a creative, down-to-earth approach to every project, big or small. My style leans heavily on natural light and authentic storytelling, but I’m just as comfortable using additional lighting when the job calls for it.
At the core of everything I do is a love for photography and a focus on capturing real, honest visuals that connect.
Selected Clients : YETI - Jeep UK - Berghaus - Sprayway - Osprey - Montane - Dometic - Stanley - The Outward Bound Trust - Dacia - Canopy & Stars
Commercial Photography – Content Creation – Filmmaking
Every brand has its own story to tell, and I help bring that to life through bold, honest visuals. I offer a range of services, commercial photography, content creation, and filmmaking and can take on everything from one off shoots to full campaign production. I’ve built a trusted network of freelance creatives I can bring in when needed, making it easy to scale each project to suit your needs. Whether it's a small, agile shoot or a full production with stylists, models, and assistants, I’ve got it covered.
Over the years, I’ve had the chance to work with a wide mix of clients from startups to established global brands delivering work that not only looks great but feels true to their identity. I focus on creating visuals that are both eye catching and meaningful, with a strong emphasis on storytelling.
I also offer monthly retainers for brands that need regular content to stay fresh and consistent. Whether you have a clear brief or need help shaping the creative direction, I can collaborate closely with your team or handle everything from concept to final delivery.
If you’re a brand, agency, or creative team looking to build something great, I’d love to chat.
Commercial Photography – Content Creation – Filmmaking
As a UK-based freelance photographer specialising in commercial, sport, and lifestyle photography, I help brands and agencies tell authentic stories through bold, honest visuals — working across Leeds, Manchester, London, and beyond.
Every brand has a story to tell, and every match, campaign, or product has a moment worth capturing. My role as a commercial and advertising photographer is to translate that into imagery and film that connects with real audiences. I offer a full range of services — from sport and matchday photography to branded content creation, filmmaking, and full campaign production.
I've worked with startups, growing brands, and established global companies — including sport clients like Manchester City — producing commercial and lifestyle content that looks strong visually while staying true to each brand's identity. My approach is rooted in natural storytelling and authentic moments, whether that's pitch-side action or an outdoor location shoot, rather than anything staged.
For brands and agencies that need consistent, high-quality content, I also offer monthly retainer packages — ideal for ongoing campaigns, social media, product launches, and seasonal storytelling. Whether you've got a clear creative brief or need support shaping the direction, I can collaborate closely with your team or manage the entire process from concept through to final delivery.
If you're a brand, agency, or creative team based in Leeds, Manchester, London or anywhere in the UK looking for a reliable sport, lifestyle, and advertising photographer to help bring your next project to life, I'd love to connect.